Reversals Essays - Startup Cult, Chitto Harjo, Job Options

Reversals annon Youth is wasted on the young. And if I only knew then what I know now! In my teen years I couldn't be bothered with trying to understand those cryptic phrases; didn't I already know everything I needed to know? I never dreamed that the decisions I made in my relatively youthful years would have such an impact on my future. I always felt that I would never look back upon my life and say I wish I had taken more time in considering my choices. But I have found myself doing just that. If I were able to rewrite history, I would pick a different career when I reenlisted in the Army, I would seek out opportunities to enhance my future job options, and finally, I would have done better while in high school. To begin with, it's understandable that I wouldn't know what I was getting into when I first enlisted into the Army. But when the time came for me to reenlist, I knew to research my options better than what I really did. Instead of choosing a new career in the Medic Corps like I knew I should, I elected to keep the same job. Given a second chance, I would choose to be an X-ray Specialist. After I graduated my class, I would take the Florida State certification exam so I could become licensed to work in Florida; by the time I completed my second enlistment, I would have developed very marketable job experience. Secondly, I would have gone to college more while I was in the service. As I've just begun the long walk toward my goal of a Bachelors Degree in Criminal Justice, I can't help but kick myself for not starting sooner. The military pays for seventy-five percent of a college course; after paying my tuition last term, I realized just what a great deal that really was. I also would have taken all the medical correspondence courses that the Army offers. While the courses aren't of much practical use, the points earned for the completion of each course helps greatly when trying to get promoted to Sargent. Instead of just coasting, waiting for opportunity to come knocking, I would go out and tackle that elusive rascal by the ankles. Finally, if I could do it again, I would do better in high school. As a teenager, I was tired of school; I felt I already knew everything I needed to know to carry with my life. Who cared about English, geometry, or foreign languages? Given the chance, I know that I would perform to the best of my ability. High school is simply a proving ground, those that can attain the goals set for them, move onto college AND BRIGHTER FUTURES. tHOSE THAt can't make it, move onto six dollars an hour at Winn-Dixie. After working for a year in the air-conditioning business, I now appreciate the importance of getting the best education possible. Life goes in one direction only, but I don't have to live in the past. I can't undo any of my history; however, I can keep from making the same mistakes over again. The things said and done are gone and past. I can't get on the Way-Back Machine and change what's happened. I have learned that if I don't leave the past behind, I can never move on with my life. Learn from the past, but CARPE DIEM!

Existentialism - Essay Topics

Existentialism - Essay Topics If you are studying existentialism and have an exam coming up, the best way to prepare for it is to write lots of practice essays.   Doing this helps you to recall the texts and the ideas you have studied; it helps you to organize your knowledge of these; and it often triggers original or critical insights of your own.   Here are a set of essay questions you can use.   They relate to the following classic existentialist texts:    Tolstoy, My Confession Tolstoy, The Death of Ivan Ilyich Dostoyevsky, Notes from Underground Dostoyevsky, The Grand Inquisitor Nietzsche, The Gay Science Beckett, Waiting for Godot Sartre, The Wall Sartre, Nausea Sartre, Existentialism as a Humanism Sartre, â€Å"Portrait of an Anti-Semite† Kafka, A Message from the Emperor, A Little Fable, Couriers, Before the Law Camus, The Myth of Sisyphus Camus The Stranger    Tolstoy and Dostoyevsky Both Tolstoys Confession and Dostoyevskys Notes from Underground seem to reject science and rationalistic philosophy.   Why?   Explain and evaluate the reasons for the critical attitudes toward science in these two texts.    Both Tolstoy’s Ivan Ilyich (at least once he falls sick) and Dostoyevsky’s   Underground Man feel estranged from the people around them.   Why?   In what ways is the kind of isolation they experience similar, and in what ways is it different?    The underground man says that ‘to be too conscious is an illness.’   What does he mean?   What are his reasons?   In what ways does the underground man suffer from excessive consciousness?   Do you see this as the root cause of his sufferings or are there deeper problems that give rise to it?   Does Ivan Ilyich also suffer from excessive consciousness, or is his problem something different?    Both The Death of Ivan Ilyich and Notes From Underground portray individuals who feel separated from their society.   Is the isolation they experience avoidable, or is it primarily caused by the sort of society they belong to.    In the Authors Note at the beginning of Notes from Underground, the author describes the underground man as representative of a new type of person that must inevitably appear in modern society.   What aspects of the character are representative of this new type of modern individual?   Does he remain representative today in 21st century America, or has his type more or less disappeared?    Contrast what Dostoyevsky’s Grand Inquisitor says about freedom with what the Underground Man says about it.   Whose views do you most agree with?    Nietzsche, The Gay Science Tolstoy (in Confession), Dostoyevsky’s Underground Man, and Nietzsche in The Gay Science, are all critical of those who think the main goal in life should be the pursuit of pleasure and the avoidance of pain.   Why?      When Nietzsche read Notes from Underground he immediately hailed Dostoyevsky as a ’kindred spirit’.   Why?    In The Gay Science, Nietzsche says: â€Å"Life- that is: being cruel and inexorable against everything about us that is growing old and weak†¦.being without reverence for those who are dying, who are wretched, who are ancient.   Ã‚  Explain, giving illustrative examples, what you think he means and why he says this.   Do you agree with him?    At the beginning of Book IV of The Gay Science, Nietzsche says all in all and on the whole: some day I wish only to be a Yes-sayer.   Explain what he means- and what he is opposing himself toby reference to issues he discusses elsewhere in the work.   How successful is he in maintaining this life-affirming stance?    Morality is herd instinct in the individual.   What does Nietzsche mean by this?   How does this statement fit in with the way he views conventional morality and his own   alternative values?    Explain in detail Nietzsche’s view of Christianity.   What aspects of Western civilization, both positive and negative, does he see as largely due to its influence?    In The Gay Science Nietzsche says: â€Å"The strongest and most evil spirits have so far done the most to advance humanity.†Ã‚   Explain, giving examples, what you think he means and why he says this.   Do you agree with him?    In The Gay Science Nietzsche seems to both criticize moralists who distrust the passions and instincts and also himself be a great advocate of self-control.   Can these two aspects of his thinking be reconciled?   If so, how?    What is Nietzsche’s attitude in The Gay Science towards the quest for truth and knowledge? Is it something heroic and admirable, or should it be viewed with suspicion as a hangover from traditional morality and religion?    Sartre Sartre famously observed that man is condemned to be free.  Ã‚   He also wrote that man is a futile passion.   Explain what these statements mean and the reasoning that lies behind them.   Would you describe the conception of humanity that emerges as optimistic or pessimistic?    Sartre’s existentialism was labeled by one critic â€Å"the philosophy of the graveyard,† and existentialism strikes many as dominated by depressing ideas and outlooks.   Why would someone think this?   And why might others disagree?   In Sartre’s thinking which tendencies do you see as depressing and which uplifting or inspiring?    In his Portrait of the anti-Semite, Sartre says the anti-Semite feels the nostalgia of impermeability.   What does this mean?   How does it help us understand anti-Semitism?   Where else in Sartres writings is this tendency examined?    The climax of Sartres novel Nausea is Roquentins revelation in the park when he contemplates.  Ã‚   What is the nature of this revelation?   Should it be described as a form of enlightenment?    Explain and discuss either Anny’s ideas about ‘perfect moments’ or Roquentin’s ideas about ‘adventures (or both).   How do these notions relate to the major themes explored in Nausea?    It has been said that Nausea presents the world as it appears to one who experiences at a deep level what Nietzsche described as the death of God.   What supports this interpretation?   Do you agree with it?    Explain what Sartre means when he says that we make our decisions and perform our actions in anguish, abandonment and despair.   Do you find his reasons for viewing human action in this way convincing?   [In answering this question, make sure you consider Sartrean texts beyond just his lecture Existentialism and Humanism]    At one point in Nausea, Roquentin says, â€Å"Beware of literature!†Ã‚   What does he mean? Why does he say this?    Kafka, Camus, Beckett Kafkas stories and parables have often praised for capturing certain aspects of the human condition in the modern age.   With reference to the parables we discussed in class, explain which features of modernity Kafka illuminates and what insights, if any, he has to offer.    At the end of ‘The Myth of Sisyphus’ Camus says that ‘one must imagine Sisyphus happy’?   Why does he say this?   Wherein lies Sisyphus’ happiness?   Does Camus’ conclusion follow logically from the rest of the essay?   How plausible do you find this conclusion?    Is Meursault. the protagonist of The Stranger,  an example of what Camus calls in ‘The Myth of Sisyphus’ an ‘absurd hero’?   Justify your answer with close reference to both the novel and the essay.    Beckett’s play Waiting for Godot, is- obviously- about waiting.   But Vladimir and Estragon wait in different way and with different attitudes.   How do their ways of waiting express different possible responses to their situation and, by implication, to what Beckett sees as the human condition?    Existentialism in general ‘The important thing is not to be cured but to live with one’s ailments’ (Camus, The Myth of Sisyphus).   Discuss this statement with reference to at least three of the following works:     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Myth of Sisyphus   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Gay Science   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Notes from Underground   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Nausea   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Waiting for Godot Do the works in question illustrate, support, or criticize the outlook expressed in Camus statement?      From Tolstoys account of his suicidal despair in his Confession to Becketts  Waiting for Godot, there is much in existentialist writing that seems to offer a bleak view of the human condition.   On the basis of the texts you have studied, would you say that existentialism is indeed, a bleak philosophy, excessively concerned with mortality and meaninglessness?   Or does it have a positive aspect also?    According to William Barrett existentialism belongs to a longstanding tradition of intense, passionate reflection on life and the human condition, yet it is also in some ways an essentially modern phenomenon.   What is it about the modern world that has given rise to existentialism?   And what aspects of existentialism are particularly modern?    Related links Life of Jean Paul Sartre Sartre - Quotations Sartres terminology Sartres concept of bad faith

Human Resource Management, Essay Example | Topics and Well Written Essays - 2500 words

Human Resource Management, - Essay Example Each individual, therefore has a 'level playing field' and a fair share in the job opportunity. Internal advertisement: It provides maximum information to all employees speedily at a low cost. In such cases, the induction periods are shorter. However, there is a possibility of unlawful indirect discrimination. The response from this case is largely from those seeking local employment. This medium is not preferred by technical or professional job seekers, But is more suitable for lower level positions as well as part time or full time contract workers. The reach of this medium is very wide and instant. The cost also may be minimal, if a website is constructed. It can also facilitate on-line short-listing, and provide a clear information about the organization. The disadvantage is that it can produce thousands of unsuitable applications There are several advertising agencies, whose business is to provide recruitment services to employers and job seekers at a price. News papers such as 'The Sydney Morning Herald' also offer advertising space, where Field-wise categorization helps the readers to locate the positions of their interest. Different recruitment

Elements of a Contract Research Paper Example | Topics and Well Written Essays - 1000 words

Elements of a Contract - Research Paper Example These include: an offer, acceptance, contractual capacity, consideration, formalities, illegality/legality, intention, terms of a contract, vitiating elements, misrepresentation, discharge of a contract and remedies for the breach of a contract. Elements of a Contract To enter into a contract, one party makes an unequivocal manifestation of his/her intentions to contract with another. An offer refers to the intent to contract. The part making an offer is called the offeror while the party to which the offer is made is called an offeree. An offer can be in a written form, verbal or merely implied through the parties conduct. Therefore an offer is an expression, a promise or an act committed by an individual from whom the law is able to construe his intentions to contract with another part as long the other part agrees to perform their duties in the contract. In this case, the Fabulous Hotels made the offer. The offeree accepted to the terms and conditions of the offeror and signed the contract which made the contract legally binding. Acceptance of an offer is the external demonstration of assent by the offeree (DiMatteo, 1998). When an offer is agreed upon the contract comes into existence. This occurs when the two parties consent and agree to perform their duties as defined by the contract. However, for an agreement to constitute a contract, it must be supported by a legal consideration. This refers to the rights, benefits, interest or profit, loss or forbearance, or a responsibility that one of the parties suffers or the other party undertakes. It also refers to anything that has value attached to it according to the law, moving from the plaintiff. Individuals getting into a contract must have the capacity to contract. Capacity to contract refers to the legal right a person has to enter into a legally binding agreement. There are varying contractual capacities that are allowed by the law depending on the age, the mental state and the influence of drugs on the person. The head chef and the fabulous hotels managers had the contractual capacity since they were adults. According to DiMatteo, (1998), for every contract to be valid the purpose for which it is meant to accomplish must be valid. An agreement to do something unlawful does not constitute a contract. The contract was also legal since the business involved is a legal business. Therefore the contract was binding. Enforcement Fabulous hotel and the head chef entered into a contract of restraint in trade. For the contract to be enforceable, the employee must have accepted the restraint. The restraint must also have been for the beneficial purposes of the restraining party and the whole public. The restraint is also enforceable if it is reasonable to both the hotel and the head chef. Therefore, the contract is enforceable because the offer was made by the offeror (fabulous hotel) and was accepted b the offeree (head chef). The contract was also signed by the two parties. The contract wa s also entered for the legal purpose. Therefore, any breach of the contract by the head chef would result to a legal consideration. The employee would be required to pay for any damages caused to the hotel. This is because the contract was signed by the two parties with an intention. The contract also involved various terms and the breach of these terms by either part would result to repudiation of the contract or form the basis for the hotel to sue the chef. However, the chef should have entered into the contract

Purpose of Sunday School

Purpose of Sunday School Respected Achen, parents, children, and my friends. Jesus Christ, the greatest teacher of all, loved children dearly. In Matthew Chapter 18 verse 6, Jesus said for whoever causes one of these little ones who believe in me to sin, it would be better for him to have a great millstone fastened round his neck, and to be drowned in the depth of the sea. Today, December 5th, our church is celebrating Sunday school day, and its the perfect time to stop and reflect on the true importance of Sunday school/ in the lives of the children of our congregation,/ the future of our church. Whether we acknowledge it or not, todays world can be a very dangerous place, with sin and bad influences surrounding us/ almost everywhere we go. In this world, Sunday school acts as a safe place where children can create strong ties and friendships/ with their peers/ and with Jesus Christ. Beyond this role, Sunday school has Five Key responsibilities that it fulfills in our children, and well look at each of these responsibilities separately today. The first and simplest task of Sunday school is/ to teach the Bible to our children. We learn about Gods love as we hear its stories and parables. When most people are asked, What is the most important thing children learn in Sunday school? the answer is often the Bible. In Sunday school, children develop a Christian understanding of the purposes of Scripture. Through these experiences with the Bible in Sunday school, they learn to recognize Gods call to them. The second task of Sunday school is to help us accept Gods grace. Knowing facts from the Bible is not enough. In fact, many non-Christians know more about the Bible than some of us who are Christians. Therefore, knowledge of the Bible doesnt create Christians. What impels a person to become a Christian is the belief that the words of the Bible are Gods message to us. It is the recognition that Gods love shown through Jesus Christ is real. It is the acceptance of Gods saving grace offered through Jesus Christ that enables one to become the person God created him or her to be. Thirdly, Sunday school helps us grow in Christian faith. Christian faith becomes a reality when the lessons of the Bible and our personal experiences of Gods love inspire us to love God and to trust Gods guidance, as we make decisions about our lives each day. Christians want to learn more about Jesus teachings and discover the gifts of God that come through the Holy Spirit. Christians also want to turn their full attention to learning more about what it means to live as a person of faith. They arent satisfied simply knowing the Bible and believing in God; instead Christians want to grow in their understanding of Gods purposes. They want their relationship with God to grow deeper day by day and year by year. The fourth responsibility that Sunday School holds is to guide our children to become mature members of a Christian community. Sunday school teaches us that the ability to grow in relationship to God is possible only in fellowship with other Christians. Although Christians value time alone in prayer and communion with God, we also welcome times to praise God and give thanks for Gods gracious love/ in worship and prayer with one another. Through the bond of Christian relationship that develops, Christians strengthen one another so that they are able to carry their experience of Gods presence and love/ into the activities of their everyday lives. Last and certainly not least, the ultimate task that Sunday school strives to meet is to help its students answer Gods Call to Christian living. Living a Christian life does not come automatically. It comes through study, worship, and learning together. When people learn to follow the example of Jesus Christ, they become Christian examples, revealing the love of God through their own actions at home, at work, at play, or anywhere they may be. Sunday school builds a yearning to follow the example of Jesus, which leads Christians to recognize the needs of others and to seek ways to serve in Gods name. However, Sunday school should not be the end of our religious education. Sunday school is only the beginning for children and youth in their lifelong process of learning, growing, and serving in Christ. Christian education is a never-ending process that is enabled in Christian community, as Christians continue to study, worship, and serve together. The lessons of Christian education make it possible for us to practice love and to live as children of God. How well we learn those lessons day by day will determine what kind of church we are Sunday by Sunday. Ultimately, fostering and nourishing our Sunday school is a sacred responsibility. To give our religious education less than our best would be unfaithful to the life God has called us to live and to the world God has called us to serve. If there is ever a generation somewhere, sometime, that does not know the power of Gods love, it will be because some generation did not continue to teach and learn. The greatest gift that our church has to offer to the children is the strong faith that has been passed down through the generations, so lets take this day to appreciate just how important Sunday school is for the future of our congregation.

Alexander Hamilton: Financial Plan Essay

After the Founding Fathers ratified the Constitution, they realized that they had to deal with sixty-three million dollars debt that they owed to those who took part in the American Revolution. In order to pay back this debt Alexander Hamilton created a financial program. However, some Republicans such as Thomas Jefferson and James Madison thought that his plan was unconstitutional because one would need to use the necessary and proper clause which most people feared because it gave the government too much power. This, however, is not so Alexander Hamilton’s financial plan however was mostly constitutional because it allowed it to use the powers as well as responsibilities congress already had such as print its own form of currency, issue taxes, and ultimately pay off debts. Hamilton’s financial plan can be broken down to four parts the taxation, national bank, Hamilton’s reports, and the assumption plan all four were within his rights to do so. One of the four p arts of Hamilton’s economic plan was taxation. He placed a tax on Distilled Spirits, or otherwise known as whiskey, because not many people produced it and sold it. This part of his plan that was completely constitutional. Since it is one of the enumerated powers as seen in the Constitution (I, 8, 1) that Congress is allowed to collect and levy taxes to pay off a debt. Thus Hamilton’s taxation on distilled spirits was constitutional. The second part of the financial plan was the creation of the national bank. Some things the national bank did were that it established a national currency and establish credit in the country and overseas. The national bank was constitutional because it could have been done through the elastic clause, or the necessary and proper clause (I, 8, 18). This clause could have been used because it allowed Congress coin money, pay off debts made in the Revolution, and regulate commerce. Also, all three are enumerated powers. Another part of the economic program was the reports proposed by Alexander Ha milton. Hamilton presented three reports from January 1790 to December 1791. The first was a report on public credit. This proposed to replace old bonds with new ones for those who had them. And the Federal government would also â€Å"assume† the state debts. This could be done through the necessary and proper clause because this would ultimately allow the government pay off some of its debts. The second report was also a report on Public credit in this one however he wanted to place a tax on distilled spirits. This could have been done because of in the Constitution, (I, 8, 1), congress had the power to tax. He also proposed the creation of the national bank. This too could have been done through the necessary and proper clause because the national bank would help Congress to use its other powers like coin money and regulate commerce. The third and final report was the report on manufacture. In this Hamilton proposed a program where the government would aid and encourage the manufacturing enterprise and American industries. In this report Hamilton wanted to put tariffs on imported goods to protect American Industries. This also allowed them to compete with the more inexpensive European imports. This could also have been achieved through the necessary and proper clause because it would help inventors and it would count as a tax which would help with the debt. What Hamilton proposed in the reports was constitutional mainly through the necessary and proper clause. The final part of Hamilton’s financial plan is the assumption plan. The assumption plan is the plan where the government would â€Å"assume† all state debts by paying off all bonds sold at face value. This would ultimately help America gain good credit. This plan was too constitutional for it helped pay off debts which is one of the responsibilities of Congress stated in the Constitution (I, 8, 1). In turn the Elastic clause could be used to say that this plan is constitutional. All in all, all parts of Alexander Hamilton’s economic program were constitutional. The whiskey tax was constitutional through Article I, Section 8, Clause 1 of the constitution. The national bank could have been justified through the elastic clause. The reports were also constitutional through mainly the necessary and proper clause. The assumption plan was also constitutional because it supported Article I, Section 8, Clause 1. This proves the constitutionality of Hamilton’s financial program.

Online Integrated Marketing Communication Essay

Integrated marketing communication – the evolution of a concept The IMC approach has received almost instant recognition at the end of the 1990s, as a result of the existing trends to reduce the budget allocated to mass advertising campaigns and to concentrate on segmented or personalised communication with final consumers. The increased fragmentation of media and customers, as well as the revolution introduced in mass communication by the new communication channels – internet and mobile communication technologies – has created the need for a new approach to marketing communication, that can insure centralised management and a consistency of corporate messages sent towards various audiences. The concept of IMC was defined in many different, often contradictory, ways: Pickton and Broderick (2001) claim that synergy is the principal benefit of bringing together the various facets of marketing communications in a mutually supportive way. Definition proposed by Keegan et al. (1992, p. 631): Integrated marketing communications is the strategic co-ordination of all messages and media used by an organisation to collectively influence its perceived brand value. At the heart of this definition is the assumption that the credibility and value of both the company and its brand(s) will increase, when messages transmitted to various audiences become consistent across time and targets. Another definition proposed by Duncan (2002, p. 8) demonstrates the current conceptual perception of IMC: A cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them. The notion of stakeholders implies the shift in the IMC concept from customer target audiences to the inclusion of key stakeholder groups such as employees, investors, suppliers, distributors, media and the social community. The most significant organisation barriers for the implementation of the IMC concept: * lack of horizontal communication; * functional specialisation; * decentralisation; * lack of IMC planning and expertise; * lack of budget; * lack of database technology; * corporate culture; and * fear of change. The impact of the internet technology on marketing communication: The rapid development of the internet in the last ten years has changed the classical communication procedures (Blattberg and Deighton, 1991; Holtz, 1999), because of three specific and co-existent characteristics that differentiate it from any other communication channel: * Interactivity. The internet offers multiple possibilities of interactive communication, acting not only as an interface, but also as a communication agent (allowing a direct interaction between individuals and software applications). The traditional communication channel was uni-directional, Even when communication was considered a two-way process, the institutions had the resources to send information to audiences through a very wide pipeline, while the audiences had only a minuscule pipeline for communicating back. Now, the communication channel is a network, not a pipeline. Communicators have grasped and even embraced this new proximity, fact demonstrated by the vast number of web sites which display â€Å"Contact Us† buttons and links. However, in most of the cases, these new facilities are not fully used. * Transparency. The information published online can be accessed and viewed by any internet user, unless this information is specifically protected. * Memory. The web is a channel not only for transmitting information, but also for storing information – in other words, information published on the web remains in the memory of the network until it is erased. The new realities of how audiences get and use information: * The audience is connected to the organisations * The audience is connected to one another * The audience has access to other information * Audiences pull information (info has to be available where audiences can find it, and it must be customizable) { Today, we get messages from multiple media channels: email, voice mail, faxes, pagers, cell phones, interoffice memos, overnight courier packages, television (with hundreds of channels), radio, internet radio, etc. As a result, the media that used to provide an efficient channel of communication for practitioners have become now only noise that most of the audiences have learned to filter out} Different definitions of IMC: Some retail organisations track the interaction between the online user and their web site: â€Å"the time spent by a client on a specific web page can represent an indication of his/her present interest†. â€Å"We use the results provided by our online behaviour tracking system to create personalised promotions targeted to individual customers†. The meaning is not simply transmitted, but has to be negotiated separately with each online audience. The message needs to be adapted to the specific level of understanding and interpretation of each public, but, on the other hand, has to express the same core organisational values, in order to display a coherent organisational image If the company attempts to reach foreign audiences, the message needs to be adapted to the cultural specificity of the overseas public. This raises important questions regarding the possibility of integrated online marketing communication in the global context: â€Å"we often communicate with customers from various cultural and economic backgrounds. In these conditions we must apply a clear segmentation and positioning strategy, in order to match the needs of every cultural group with our marketing messages.† The specific characteristics of the internet therefore create two conflicting tendencies: (1) the fragmentation of audiences and communication contexts requires the customisation of online marketing messages; but (2) the interactivity, transparency and memory of the web necessitates the consistency of communication and the coherence of the transmitted meaning Below figure presents the place of integrated online marketing communication in the online CRM process of the firm. The customer data/feed-back collected online is used directly to better design and implement the online integrated marketing communication, which are then targeting selected online audiences. Correctly implemented, the IMC program is a continuous cycle of gathering data and implementing response-generating marketing communication which is based on previously gathered consumer data. the specific characteristics of the internet are making the implementation of integrated online marketing communication both inevitable and efficient for an online organisation. The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. These characteristics can be integrated by designing and implementing a specific model of integrated online marketing communication. The use of advanced online applications to collect customer data and feed-back information is paramount for the success of the online communication campaign (O’Malley and Mitussis, 2002). Because of the high interactivity of the internet, the communication process has become a real-time dialogue. Important issues relevant for the implementation of integrated online marketing communication have not been addressed because of space and methodology limitations. These areas can represent the subject of future research projects investigating: the management process of integrated online marketing communication; the criteria used for selecting and combing various channels in the online communication mix; the relation between the organisation and web advertising agencies; or the challenges raised by the general integration and co-ordination of online and offline (traditional) communication.